Installing Shortcut's SDK will allow you to use most of Shortcut's features. You'll also be able to get deeper insights into your customer behaviour with Shortcut's analytics.
App banners are a great way so promote your app and drive more traffic to your app. You will be able to use Shortcut's App banners after installing the code snippet.
Your users are your best sales people. The Referral code snippet will allow your users to share and recommend your app and your app content to their friends.